Country strong: inside the new campaign for Utopia Goods

Local-grown textiles company Utopia Goods has returned to its roots for a uniquely Australian campaign shot in a rural New South Wales town. Photographed by Ingrid Weir.

As featured in Australian Vogue Living.

Homegrown textiles by Utopia Goods are as Aussie as Snugglepot and Cuddlepie, and the duo behind the brand has chosen a quintessentially Australian country town to shoot its latest collection of hand-printed linens. Artist colony and former gold rush town Hill End provides an apt backdrop for Bruce Slorach and Sophie Tatlow’s Australiana style, and the inspired decision to bring Sydney-based stylist and photographer Ingrid Weir on board results in some of the studio’s most evocative imagery yet.

Shop our featured Imperial Waratah fabric here.


Photography by Ingrid Weir